English Premier League (EPL) teams voted Thursday to ban gambling advertising on the front of player jerseys, or “shirts,” from the end of the 2025/26 season.
Until that time, teams will be permitted to secure new sponsorship deals, while existing deals can remain in place. Currently, eight of the EPL’s 20 teams sport gambling logos on their shirts, including Everton, Newcastle, Brentford, and West Ham. These deals are estimated to be worth around £60 million (US$75 million) a year to the clubs.
The self-imposed ban is part of a compromise deal with the British government to avert an outright ban on gambling advertising in the sport. Meanwhile, the league is eager to appease the government at a time when lawmakers are considering establishing a soccer regulator to ramp up financial oversight of the clubs.
Until that time, teams will be permitted to secure new sponsorship deals, while existing deals can remain in place. Currently, eight of the EPL’s 20 teams sport gambling logos on their shirts, including Everton, Newcastle, Brentford, and West Ham. These deals are estimated to be worth around £60 million (US$75 million) a year to the clubs.
The self-imposed ban is part of a compromise deal with the British government to avert an outright ban on gambling advertising in the sport. Meanwhile, the league is eager to appease the government at a time when lawmakers are considering establishing a soccer regulator to ramp up financial oversight of the clubs.