Entain 2025 report notes tennis as key betting market

In its most recent trend report, Entain identified tennis betting as a possible market that operators should monitor.

The Australian Open, the most attended Tennis Grand Slam in history, drew over a million spectators, according to the report. According to the report, this sustained interest persisted into 2025 and was dubbed the "Happy Slam."

With operations in the US, UK, Spain, and Brazil, the sport is currently the fifth most popular of Entain's global brands.
 
Entain's latest report highlights tennis betting as an emerging market to watch, citing the Australian Open's record-breaking attendance of over one million spectators. The sustained interest into 2025 earned it the nickname "Happy Slam." Globally, tennis ranks as the fifth most popular sport among Entain's operations in the US, UK, Spain, and Brazil.
 
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