Entain launches Kiwi brand

With the launch of its new betcha brand in New Zealand, Entain heralds a "new dawn" for Kiwi sports bettors.

In an effort to modernize Kiwi betting, Entain launched its "Bet it Out" campaign this past weekend, introducing the betcha platform to audiences in New Zealand.

As authorized by the Racing Board of New Zealand, betcha was established in June 2023 as a joint venture between Entain and TAB NZ.
 
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