Entain-owned BetEnt Fined By Dutch Regulator For Advertising Towards Young Adults

BetEnt, which trades under the name BetCity.nl and has been owned and operated by Entain since January 2023, has been fined 400,000 euros, which is approximately $438.296, by the Kansspelautoriteit (KSA), the independent Dutch gambling regulator, for advertising towards young adults.

The investigation:

Following a report by the investigative consumer program Kassa that the online operator specifically targeted younger people, aged 18 to 24, with its ads between October 2021 and March 2022, the investigation by the KSA has officially begun.

Throughout the investigation, the regulator found that Betent was sending messages via its BetCity brand to its online user base, which also involves players aged 18 to 24. This is not allowed, because young adults are a sensitive target group, more prone to gambling addiction.

 

[Ejyndayo53]

This type of case is a lesson to us in Africa where similar offence are perpetrated freely and unchecked by any gaming authority.
Here in Africa, no operators are punished as a result of advertising their gambling businesses to young adults. Our governments need to wake up from their slumber and addressed the situations.

 

[cherrylarry]

Regulatory bodies' actions highlight their dedication to safeguarding vulnerable populations, such as kids, youths, from potentially detrimental gambling-related material.