Operator Entain has released player activity information from the Paris 2024 Olympic games, highlighting a record amount of betting traffic, with basketball being the most popular sport by bet volume. The company recorded double the amount of betting volume at this summer’s Olympics, compared to the previous Tokyo 2020 games – making Paris 2024 Entain’s most popular Olympic Games on record. Basketball took the top spot as the most wagered-on sport, followed by football, tennis and volleyball. The most wagered-on individual event was the men’s basketball final between the USA and France.