Enteractive forms alliance with Optimove to enhance gambling marketing

Enteractive's player conversion and retention services are now integrated with Optimove, a marketing platform.


Optimove's current marketing channels—email, mobile, SMS, in-app messaging, and web and mobile push—will be enhanced by Enteractive's experience with outbound calling for player retention.

Operators can use Enteractive's services as part of their marketing strategy to find players who show signs of problem gambling or to reactivate lapsed players.