ESPN has started its new fantasy football campaign with a fresh marketing idea as the 2023 National Football League (NFL) season is about to begin.
The advertising campaign, with the tagline "Only in Fantasy. Only on ESPN," makes use of fantasy football to help the characters in the commercials escape absurd circumstances. Saying "you too" to a delivery person or getting to know a significant other's father are a couple of examples. The performers in the three commercials recover the situation by drawing on their shared interest in fantasy football rather than panicking.
The advertising campaign, with the tagline "Only in Fantasy. Only on ESPN," makes use of fantasy football to help the characters in the commercials escape absurd circumstances. Saying "you too" to a delivery person or getting to know a significant other's father are a couple of examples. The performers in the three commercials recover the situation by drawing on their shared interest in fantasy football rather than panicking.