A digital gaming brand will be launched in Brazil thanks to a partnership between the digital identity business Caf and the gambling operator Eyas Gaming. The Gauselmann Group, which runs Eyas Gaming and has operations in Gibraltar and Malta, will only work in partnership with Lance!, a Brazilian sports media company, to develop and manage the brand. Caf will help Eyas Gaming by instantly confirming each player's identity and age in Brazil, enabling them safe, secure, and responsible onboarding. Eyas Gaming intends to establish a foothold and grow through the cooperation as sports betting regulation finally appears to be on the horizon.