Formula 1, the world’s most prestigious motor racing competition, today announces a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love.
In a first-of-its-kind partnership for the sport, Formula 1 and ISG will work with data taken directly from the track on race weekends to bring F1 into line with other major global sports by enabling the development of all new in-play betting markets during Grands Prix – giving fans new ways to engage with the action.
As part of the deal, ISG will have the right to sub-license Betting Partnership Rights to select betting brands around the world, subject to regulations, including:
In a first-of-its-kind partnership for the sport, Formula 1 and ISG will work with data taken directly from the track on race weekends to bring F1 into line with other major global sports by enabling the development of all new in-play betting markets during Grands Prix – giving fans new ways to engage with the action.
As part of the deal, ISG will have the right to sub-license Betting Partnership Rights to select betting brands around the world, subject to regulations, including:
- Regionalised branded on-screen graphics
- Physical and virtual trackside signage
- Digital integration across F1’s rapidly expanding digital and social platforms