On August 15, Fanatics Sportsbook launched in Louisiana.
Approximately 95% of the addressable American online sports bettor market can now access Fanatics' sports betting offering.
This represents the operator's most recent move in the American market since it successfully acquired PointsBet's U.S. operations for $225 million in April. Fanatics will try to establish a foothold in the sportsbook chase group behind market leaders FanDuel and DraftKings in Louisiana, as they have in its other markets.
Approximately 95% of the addressable American online sports bettor market can now access Fanatics' sports betting offering.
This represents the operator's most recent move in the American market since it successfully acquired PointsBet's U.S. operations for $225 million in April. Fanatics will try to establish a foothold in the sportsbook chase group behind market leaders FanDuel and DraftKings in Louisiana, as they have in its other markets.