In addition to drawing large crowds, Monday night's sensational women's college basketball games broke records for sports betting.
According to FanDuel, the Iowa vs. Louisiana State University game was the company's biggest-ever betting event for women's sports.
The record betting coincides with the fact that women's sports have reached a turning point, drawing greater interest and larger audiences than before thanks to the emergence of once-in-a-lifetime superstar talent and rising prices for women's sports teams.
According to FanDuel, the Iowa vs. Louisiana State University game was the company's biggest-ever betting event for women's sports.
The record betting coincides with the fact that women's sports have reached a turning point, drawing greater interest and larger audiences than before thanks to the emergence of once-in-a-lifetime superstar talent and rising prices for women's sports teams.