18 regional sports networks under the bankruptcy of Diamond Sports Group are reportedly getting closer to having FanDuel take over as their sponsor in place of Bally's.
Thanks to FanDuel TV, the largest online sportsbook operator in the US, FanDuel already has a strong presence on cable television. Back in 2022, the network was rebranded to become a more comprehensive sports offering, but it was still focused on horse racing.
Furthermore, a partnership with Diamond could put FanDuel in a successful position in states that do not currently permit sports betting, even though the company already has some of the best brand recognition in the gaming industry.
Thanks to FanDuel TV, the largest online sportsbook operator in the US, FanDuel already has a strong presence on cable television. Back in 2022, the network was rebranded to become a more comprehensive sports offering, but it was still focused on horse racing.
Furthermore, a partnership with Diamond could put FanDuel in a successful position in states that do not currently permit sports betting, even though the company already has some of the best brand recognition in the gaming industry.