FanDuel’s Super Bowl commercial that aired during the third quarter of last Sunday’s big game caused a stir on social media. Critics slammed it for being heavily produced, and possibly not as advertised. But the 30-second “live” spot was apparently a riveting success, market observers say.
Before the game, FanDuel advertised that former tight end Rob Gronkowski would be attempting a “Kick of Destiny,” a 25-yard field goal “live” from a remote location during the Super Bowl. If the kick was good, FanDuel pledged to hand out $10 million in free wagering credits to its active customers.
Before the game, FanDuel advertised that former tight end Rob Gronkowski would be attempting a “Kick of Destiny,” a 25-yard field goal “live” from a remote location during the Super Bowl. If the kick was good, FanDuel pledged to hand out $10 million in free wagering credits to its active customers.