FanDuel’s big bet on Sunday’s Super Bowl was a major bust, many sports bettors said after the sportsbook’s prime-time commercial aired.
FanDuel announced before Super Bowl LVII that it bought a 30-second commercial for $7 million. The sportsbook and iGaming operator hyped its marketing ploy by telling its patrons that former tight end and future NFL Pro Football Hall of Famer Rob Gronkowski would be attempting a 25-yard field goal live during a commercial break.
FanDuel advertised that if Gronk’s kick were good, the sportsbook would pay out $10 million in free bets. FanDuel customers who made a qualifying wager on the platform would receive a share of the prize pool.
During Sunday’s broadcast on Fox, Gronk’s kick missed wide left. FanDuel said it will still issue the $10 million in bets anyway.
FanDuel announced before Super Bowl LVII that it bought a 30-second commercial for $7 million. The sportsbook and iGaming operator hyped its marketing ploy by telling its patrons that former tight end and future NFL Pro Football Hall of Famer Rob Gronkowski would be attempting a 25-yard field goal live during a commercial break.
FanDuel advertised that if Gronk’s kick were good, the sportsbook would pay out $10 million in free bets. FanDuel customers who made a qualifying wager on the platform would receive a share of the prize pool.
During Sunday’s broadcast on Fox, Gronk’s kick missed wide left. FanDuel said it will still issue the $10 million in bets anyway.