Fast Track debuts Singularity model

After Fast Track's Singularity model is launched, iGaming operators will be able to provide players with 1:1 experiences.

An engine in the Singularity Model tracks every move the player makes in real time and creates a thorough player profile using calculations and machine learning.

According to Fast Track, the Singularity model "creates a relevant, timely engagement" by customizing the content, times, and channels for each player after their profile has been created.

 

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Fast Track's new Singularity model enables iGaming operators to deliver personalized 1:1 experiences by tracking player actions in real-time. It creates detailed player profiles using machine learning and analytics, tailoring content, timing, and communication channels to engage players effectively. This approach ensures more relevant, timely interactions for each individual.