FIBA has signed a sponsorship deal with Russian company 1xBet, extending their partnership until 2027. This agreement covers all of FIBA’s competitions, including national teams, club events, and 3x3 tournaments. The deal strengthens 1xBet’s position in the global sports betting market, allowing them to increase their visibility in basketball. The partnership highlights 1xBet's commitment to expanding its sponsorship presence in major sports events, further enhancing its global brand recognition. This collaboration is expected to provide significant value to both parties in the coming years.
FIBA has signed a sponsorship deal with Russian company
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