FIBA has signed a three-year agreement with 1xBet, naming the global sports betting company

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FIBA has signed a three-year agreement with 1xBet, naming the global sports betting company as its new partner. This partnership covers all major FIBA national team events, including men’s and women’s basketball and 3x3 competitions, until December 2027. 1xBet will have significant brand visibility across these events, enhancing fan engagement globally. The deal also includes digital presence on FIBA platforms and a game predictor. Both parties are committed to maintaining the integrity of the sport, with efforts focused on preventing match-fixing and illegal betting.