Flutter expands reach to Georgia and Armenia gambling sectors

Adjarabet in Georgia and Armenia will receive Playtech's sports betting and igaming services, with a special emphasis on the live casino vertical.

The London-based companies' partnership with international gaming conglomerate Flutter Entertainment has made it possible for Playtech to distribute its goods to the two markets.

Flutter acquired a majority share in the leading Caucasian betting company, Adjarabet, in 2019 after launching a global expansion strategy in recent years through a combination of marketing, advertising, and local license acquisitions.

 

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Playtech has expanded its sports betting and igaming services to Adjarabet in Georgia and Armenia, with a focus on enhancing their live casino offerings. This collaboration has been made possible by Playtech's partnership with Flutter Entertainment, which acquired a majority stake in Adjarabet in 2019. This move is part of Flutter's broader global expansion strategy, which involves marketing, advertising, and securing local licenses to strengthen its market presence in the Caucasus region.