Around £250 million in stakes were collected by the three main UK & Ireland brands of Flutter Entertainment — Paddy Power, Sky Bet, and Betfair — with nearly 37 million online bets placed at the Cheltenham Festival last week. On March 16 and 17, a large number of underdogs triumphed, countering a customer-friendly set of results on March 14 when five favorites won. Following that, Flutter's UK & Ireland brands finished the week in the black. As part of the Sky Bet-sponsored and free-to-play promotion ITV7, two gamblers won £100,000 and £200,000 on March 14 and 15.