Flutter Entertainment's UK and Ireland sector, which includes Sky Betting and Gaming, and Betfair, reveal a new effort to attract more female customers.
The Gaming Innovators competition, under Flutter Alpha Hub program, asks startups to propose inventive ideas for gaming products aimed at women.
Research shows a need to engage female gamers, encouraging startups to develop digital entertainment options that provide enjoyment.
The Gaming Innovators competition, under Flutter Alpha Hub program, asks startups to propose inventive ideas for gaming products aimed at women.
Research shows a need to engage female gamers, encouraging startups to develop digital entertainment options that provide enjoyment.
