Football clubs will be banned from promoting gambling when tough new rules come into force.
Arsenal drew criticism online from Garry Lineker among many others after the club’s social media account promoted their “official betting partner” before their FA Cup tie with Southampton last month, and the Betting and Gaming Council (BGC) has reacted by drawing up new measures intended to prevent similar posts.
Under the new BGC code of conduct, calls to action or links to gambling websites would not be allowed on organic tweets on the social media feeds of football clubs. The code of conduct also bans any display of direct bonuses or odds on organic tweets which cannot be solely targeted at over-18s.
Arsenal drew criticism online from Garry Lineker among many others after the club’s social media account promoted their “official betting partner” before their FA Cup tie with Southampton last month, and the Betting and Gaming Council (BGC) has reacted by drawing up new measures intended to prevent similar posts.
Under the new BGC code of conduct, calls to action or links to gambling websites would not be allowed on organic tweets on the social media feeds of football clubs. The code of conduct also bans any display of direct bonuses or odds on organic tweets which cannot be solely targeted at over-18s.