Joining the nationwide campaign The Big Step, Forest Green Rovers FC is the first professional English football team to advocate for a ban on gambling sponsorships. The Big Step, which is a part of the Gambling with Lives charity, was established to draw attention to football's "increasing reliance" on the betting and gaming industry and calls for an end to sponsorship, promotion, and advertising of gambling in the game. Founded to assist those affected by gambling-related harm, Gambling With Lives uses events, campaigns, and collaborations with football teams to provide education and awareness programs about problem gambling.