The personalized messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill, and LeoVegas, has been fully acquired by Sportradar.
Sportradar's marketing services, which already include ad:s, a platform that offers highly targeted programmatic advertising for betting and gaming businesses, will be further enhanced by the acquisition.
The Fresh Eight deal, according to Sportradar, bolsters its digital marketing services platform with dynamic creative optimisation technology in both paid social and display, allowing sportsbook operators to maximise their media expenditures.
Sportradar's marketing services, which already include ad:s, a platform that offers highly targeted programmatic advertising for betting and gaming businesses, will be further enhanced by the acquisition.
The Fresh Eight deal, according to Sportradar, bolsters its digital marketing services platform with dynamic creative optimisation technology in both paid social and display, allowing sportsbook operators to maximise their media expenditures.