In order to promote Gala Bingo across UK daytime TV shows and digital TV broadcast platforms, the "Bingo like a Boss" campaign was started as part of a high coverage advertising strategy.
In the latest installment of the campaign, Frieda Balls, a drag queen known as the "sassy Ice Queen, who dominates the bingo scene," will be introduced.
The advertisements effectively highlight the thrilling aspects of the Gala Bingo brand.
In the latest installment of the campaign, Frieda Balls, a drag queen known as the "sassy Ice Queen, who dominates the bingo scene," will be introduced.
The advertisements effectively highlight the thrilling aspects of the Gala Bingo brand.
