GambleAware research shows children misled by bright gambling ads

Children, especially the more vulnerable ones with special educational needs and disabilities, are being enticed to play by bright, loud, and visually appealing gambling advertisements, according to research commissioned by GambleAware.

Three groups in particular were the focus of the investigation. These included children under the age of eleven, vulnerable children and young people, and children and young people who had been impacted by the gambling habits of others.

A report that was released on April 19 included the methodology and results.
 
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