As legal sports betting expanded throughout the nation, media corporations with extensive local or national reach thought carefully about how to best set themselves up for success in this billion-dollar sector. Some signed exclusive advertising contracts with particular operators, while others linked their names to sportsbooks.
An alternative has been provided by performance marketing company Gambling.com Group. It has agreements in place to assume most of the digital sports betting coverage from two of the largest newspaper owners in the nation, Gannett and McClatchy, for the past few years. Gambling.com produces content with the intention of luring bettors to sportsbooks, which reward successful referrals. The money from those referrals is split between Gambling.com and the newspaper's owner.
An alternative has been provided by performance marketing company Gambling.com Group. It has agreements in place to assume most of the digital sports betting coverage from two of the largest newspaper owners in the nation, Gannett and McClatchy, for the past few years. Gambling.com produces content with the intention of luring bettors to sportsbooks, which reward successful referrals. The money from those referrals is split between Gambling.com and the newspaper's owner.