Campaigners have called for the United Kingdom Gambling Commission and the Information Commissioner's Office to investigate how operators target purchasers with their marketing.
The High Court's decision that Sky Betting and Gaming had breached UK information protection legal guidelines prompted regulators to look into the marketing algorithms and operators' information monitoring.
The case of a former problem gambler against Sky Bet for advertising to him without getting his valid consent became arbitrated by the High Court. In order to goal the trouble gambler with tailored commercials through various events, Sky Bet was accused of using cookies to build a complete profile of him.
The High Court's decision that Sky Betting and Gaming had breached UK information protection legal guidelines prompted regulators to look into the marketing algorithms and operators' information monitoring.
The case of a former problem gambler against Sky Bet for advertising to him without getting his valid consent became arbitrated by the High Court. In order to goal the trouble gambler with tailored commercials through various events, Sky Bet was accused of using cookies to build a complete profile of him.
