Regulators have ordered an “irresponsible” gambling advert featuring fluffy animals to be taken down following a complaint about it appealing to children.
The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s.
The paid-for Facebook post was on a page only adult users can view. But since users submit their own age, the ASA deemed this insufficient protection for children.
The ASA ruled that the video caption reading “it’s a rollercoaster of cuteness” and a video showing “fluffy favourite“ toy animals made the advert “likely to appeal to under-18s“.
A statement outlining the ruling said: “Gambling ads must not be likely to be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture.
The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s.
The paid-for Facebook post was on a page only adult users can view. But since users submit their own age, the ASA deemed this insufficient protection for children.
The ASA ruled that the video caption reading “it’s a rollercoaster of cuteness” and a video showing “fluffy favourite“ toy animals made the advert “likely to appeal to under-18s“.
A statement outlining the ruling said: “Gambling ads must not be likely to be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture.