Nowadays, betting companies benefit from sponsorship with leagues such as Major League baseball, NFL and the National Basketball Association. Leagues also earn money by selling data, which is necessary for bookies, especially when it comes to in-play props.
However, if a sports league thinks about providing betting exchange services, they may be able to promote their profits through commissions.
However, if a sports league thinks about providing betting exchange services, they may be able to promote their profits through commissions.