A trading update for the three and six months ending June 30 has been released by Evoke, one of the top gaming and betting companies in the world, which is home to well-known brands like Mr. Green, 888, and William Hill.
Sports were hindered by the ongoing effects of changes to marketing and propositions in 2023, as well as by lower-than-expected returns from marketing and promotional activities in the first quarter.
This has been addressed with changes in commercial strategy and leadership. The introduction of a new betbuilder product has produced strong results, and a new price and promotions approach has seen good early traction.
Sports were hindered by the ongoing effects of changes to marketing and propositions in 2023, as well as by lower-than-expected returns from marketing and promotional activities in the first quarter.
This has been addressed with changes in commercial strategy and leadership. The introduction of a new betbuilder product has produced strong results, and a new price and promotions approach has seen good early traction.