Genius Sports Adds New NFL Free-Play Product to Boost Fan EngagementImage Source: Genius Sports
Genius Sports Limited and the National Football League are teaming up for this fresh project with the companies seeking to elicit a stronger response from American football fanbases around the world. As a result, the companies have agreed to launch a new free-to-play game suite which will be rolled out in select international markets and seek to increase engagement and promote the NFL and the sport in general.
As the official league data distributor, Genius Sports is in a strong position to leverage high-value assets that translate into a variety of quiz-style games designed to make fans from all over the world familiarize themselves with the sport and engage. Presently, Genius Sports and the NFL are confident that this project could have success in the United Kingdom, Australia, and Canada, but also in non-English speaking markets, such as France, Germany, Brazil and not least, Mexico.
Genius Sports Limited and the National Football League are teaming up for this fresh project with the companies seeking to elicit a stronger response from American football fanbases around the world. As a result, the companies have agreed to launch a new free-to-play game suite which will be rolled out in select international markets and seek to increase engagement and promote the NFL and the sport in general.
As the official league data distributor, Genius Sports is in a strong position to leverage high-value assets that translate into a variety of quiz-style games designed to make fans from all over the world familiarize themselves with the sport and engage. Presently, Genius Sports and the NFL are confident that this project could have success in the United Kingdom, Australia, and Canada, but also in non-English speaking markets, such as France, Germany, Brazil and not least, Mexico.
