Genius Sports is launching a product in partnership with a major social media platform to expedite advertising expenditures.
With X, formerly Twitter, the London-based sports data and technology company has launched Trend Genius. With the use of X's Ads and Trend APIs, the new technology helps advertisers determine where best to spend their advertising dollars through real-time conversations.
On a social media app with roughly 556 million active monthly users, Genius Sports assists advertisers in generating ad revenue.
With X, formerly Twitter, the London-based sports data and technology company has launched Trend Genius. With the use of X's Ads and Trend APIs, the new technology helps advertisers determine where best to spend their advertising dollars through real-time conversations.
On a social media app with roughly 556 million active monthly users, Genius Sports assists advertisers in generating ad revenue.
