In a deal that will give Genius new pre-game and in-play player markets starting with the 2025–2026 season, Genius Sports and UK football rights holder Football DataCo have extended their exclusive live betting data partnership until 2029.
Football Premiership and all other leagues governed by the Scottish Professional Football League are covered by Football DataCo. The English Football League includes the Championship, League One, and League Two.
To improve their in-play betting options, Genius Sports will continue to supply its sportsbook partners with information on assists, pass completions, and shots on target.
Football Premiership and all other leagues governed by the Scottish Professional Football League are covered by Football DataCo. The English Football League includes the Championship, League One, and League Two.
To improve their in-play betting options, Genius Sports will continue to supply its sportsbook partners with information on assists, pass completions, and shots on target.
