Genius Sports forms alliance with FanHub ID

FanHub ID, a privacy-compliant identification solution, is Genius Sports' most recent foray into the sports fan engagement market.

The product uses AI technology and offline and online data signals to build fan-based profiles. According to Genius, marketers and content creators are the product's target market since they can "reach and measure" sports audiences "at scale" with FanHub ID.

 

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FanHub ID, a privacy-compliant identification solution, is Genius Sports' most recent foray into the sports fan engagement market.

The product uses AI technology and offline and online data signals to build fan-based profiles. According to Genius, marketers and content creators are the product's target market since they can "reach and measure" sports audiences "at scale" with FanHub ID.

FanHub ID, developed by Genius Sports, represents the company's latest initiative in the sports fan engagement sector, focusing on privacy-compliant identification solutions. Utilizing AI technology and a combination of offline and online data signals, FanHub ID creates detailed profiles of sports fans. The primary target market for this product includes marketers and content creators, who can leverage FanHub ID to effectively reach and measure sports audiences on a large scale. This innovative tool aims to enhance fan engagement while ensuring compliance with privacy regulations.