Genius Sports launches augmented in-play highlights for Brentford FC

In order to launch a cutting-edge live match augmented reality experience that makes use of in-game data streams, Genius Sports has teamed up with Premier League team Brentford FC.

Augmented reality data, including shot speeds, shot trails, player names, and pitch maps, will now be included in highlight replays during games. Additionally, Gtech, the stadium naming rights sponsor for Brentford FC, will have a prominent display of its logo on all highlights.

The Brentford game against Sheffield United this coming weekend will be the first opportunity to witness this technology in action.
 
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