The data, technology, and broadcast business Genius Sports has expanded its collaboration with Football DataCo to serve as the sole provider of low-latency live data for three UK football competitions. The agreement will last until the conclusion of the 2024–2025 football season and involves the English Premier League, English Football League, and Scottish Professional Football League. In a number of Championship stadiums, Genius Sports has already implemented AI-powered tracking systems as the Official Tracking Data and Analytics Partner for the EPL.
