Genius Sports set to broadcast virtual reality NBA Cup telecast

In order to provide a distinctive viewing experience during TNT Sports' coverage of the 2024 Emirates NBA Cup Knockout Rounds, Genius Sports will be crucial.

In collaboration with the basketball video game production project NBA 2K and the sports data and technology company, TNT Sports will provide an immersive NBA 2K25 DataCast that offers multiple viewing experiences on its truTV and Max platforms.

Player tracking, shot probability, and shot distance are just a few of the features that will be incorporated into the telecasts by Genius Sports' computing product, GeniusIQ. Other features will include overlays like a Shot Meter, 2K Badges, and official 2K camera angles, which are similar to those in the video game.

 

[Jenny]

I believe it conveys the innovative nature of the project, highlighting the integration of virtual reality into sports broadcasting, which can enhance viewer engagement and provide a unique viewing experience. The mention of the NBA Cup indicates a focus on a specific sporting event, suggesting a strategic move to captivate basketball fans. This initiative reflects broader trends in the sports industry toward leveraging technology to create immersive experiences, which could potentially shape the future of sports consumption.