Genius Sports has declared that its in-play trading services for BetKing will fuel the company's expansion.
The sports technology company's library of in-play content will be advantageous to the Nigerian operator owned by KingMakers.
BetKing will also have access to Genius Sports' trading services, which include modelled odds feeds for significant football leagues.
Genius has praised quick and accurate odds as essential to maximizing profits by expanding the availability of betting markets, as in-play sports betting is expanding quickly throughout Africa.
The sports technology company's library of in-play content will be advantageous to the Nigerian operator owned by KingMakers.
BetKing will also have access to Genius Sports' trading services, which include modelled odds feeds for significant football leagues.
Genius has praised quick and accurate odds as essential to maximizing profits by expanding the availability of betting markets, as in-play sports betting is expanding quickly throughout Africa.
