FanHub ID is a new identity solution from Genius Sports.
Marketing teams can develop and distribute customized campaigns for various fan groups by using the solution to identify and compile them into profiles. The system will employ online and offline data signals to generate fan-based identity graphs that can be distributed through various marketing channels.
After that, companies will be able to recognize the various fan bases that engage with their offerings and launch advertising campaigns that are appropriate for them.
Marketing teams can develop and distribute customized campaigns for various fan groups by using the solution to identify and compile them into profiles. The system will employ online and offline data signals to generate fan-based identity graphs that can be distributed through various marketing channels.
After that, companies will be able to recognize the various fan bases that engage with their offerings and launch advertising campaigns that are appropriate for them.
