Germany's Gambling Authority is planning to start a study to assess the effect that gambling advertising on television and the internet has on problem gambling.
The study, which aims to investigate the impact of sponsorship and advertising as well as "advertising reporting" on all recipients—with a special emphasis on vulnerable populations—was initiated by the country's gambling regulator.
The study will examine special advertising tactics like bonus offers and other player acquisition tools in addition to individual advertising strategies like TV spots and social media advertising.
The study, which aims to investigate the impact of sponsorship and advertising as well as "advertising reporting" on all recipients—with a special emphasis on vulnerable populations—was initiated by the country's gambling regulator.
The study will examine special advertising tactics like bonus offers and other player acquisition tools in addition to individual advertising strategies like TV spots and social media advertising.
