Supplier Gaming Innovation Group (GiG) and operator bet365 have expanded their collaboration on GiG Comply, an automated affiliate marketing compliance technology.
A compliance tool called GIG Comply keeps an eye on advertising partners' interactions with regulatory agencies. GiG Comply functions as an automated marketing compliance system that checks web sites for links, iGaming code red phrases, and regulatory requirements from numerous jurisdictions.
GiG Comply works by analyzing actual screenshots from affiliate campaigns using its rules engine, then giving operators access to the promotional content that is being used in the brand promotions.
A compliance tool called GIG Comply keeps an eye on advertising partners' interactions with regulatory agencies. GiG Comply functions as an automated marketing compliance system that checks web sites for links, iGaming code red phrases, and regulatory requirements from numerous jurisdictions.
GiG Comply works by analyzing actual screenshots from affiliate campaigns using its rules engine, then giving operators access to the promotional content that is being used in the brand promotions.