Gaming Innovation Group Inc. has announced a partnership extension with the prominent operator, focusing on the affiliate marketing compliance tool.
Moving forward, bet365 will benefit from GiG Comply in helping with automated marketing messages and tracking. The tool is built to help scan the web for content, pages, and links, as well as “iGaming code red words” referring to advertising practices that can land operators in trouble with regulators.
In most jurisdictions, gaming regulators hold companies accountable for the advertising and marketing practices employed by their affiliate partners. GiG Comply analyzes real snapshots from affiliate campaigns to ensure that operators are in control of promotional content and they can steer and protect the way their brands are being promoted.
Moving forward, bet365 will benefit from GiG Comply in helping with automated marketing messages and tracking. The tool is built to help scan the web for content, pages, and links, as well as “iGaming code red words” referring to advertising practices that can land operators in trouble with regulators.
In most jurisdictions, gaming regulators hold companies accountable for the advertising and marketing practices employed by their affiliate partners. GiG Comply analyzes real snapshots from affiliate campaigns to ensure that operators are in control of promotional content and they can steer and protect the way their brands are being promoted.