The international association of state lotteries conceived to combat sports competition manipulation to combat sports competition manipulation, held its general meeting in Vancouver on October 18, 2022. Members unanimously agreed to approve the associate's new name and brand identity, United Lotteries of Integrity in Sport(ULIS).
The new identity aims to clearly communicate the associate's true identity and what it represents. According to a lottery member survey, the organization's formal name no longer correspond to its expanded range of services. These range from education, training and prevention programs to knowledge-building, intelligence studies, stakeholder influence management.
The new initiatives are linked to a new positioning and strategy that has evolved from initial monitoring to a complete global ecosystem of services. GLMS president Ludovico Calvi confirmed that organization's expands scope and announced that the new name would better convey its services products.
The new identity aims to clearly communicate the associate's true identity and what it represents. According to a lottery member survey, the organization's formal name no longer correspond to its expanded range of services. These range from education, training and prevention programs to knowledge-building, intelligence studies, stakeholder influence management.
The new initiatives are linked to a new positioning and strategy that has evolved from initial monitoring to a complete global ecosystem of services. GLMS president Ludovico Calvi confirmed that organization's expands scope and announced that the new name would better convey its services products.