Happybet forms alliance with Sport1 to broadcast live sports

The main betting partner of Sport1, the free-to-air sports broadcaster in Germany and the DACH markets, is now the Snaitech subsidiary Happybet.

Happybet has started to sponsor Sport1 programming, which includes matches and highlights of the German-hosted UEFA Euro 2024 championships. This sponsorship has been announced as a long-term commitment.

Happybet, which is being marketed as Sport1's Partner throughout the broadcasters' program, which will cover more than 60 sporting events for the rest of 2024, is the partner in this partnership launch.
 
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