Hard Rock Digital will purchase US B2C assets from 888 Holdings.

UK-based gambling operator 888 cited tough competition and slim margins for exiting the US market, including terminating its Sports Illustrated deal.

It will divest assets to Hard Rock Digital. A $25m termination fee will be paid to Authentic Brands Group.

888 plans to rebrand as Evoke Plc, focusing on core markets like the UK, Italy, Spain, and Denmark while aiming for revenue growth and efficiency improvements.

 

[Qwert135]

When any company is not able to make profits from any markets they will definitely surely have to close their business in such market Sooner Or letter which is what exactly happen in this case I believe that with new Strategies and new markets the company can always make better profit with the strategy they need to take care of indeed