For the 24th consecutive year, Hard Rock International is hosting its annual Pinktober breast cancer awareness and research event. Various fundraising activities will take place at Hard Rock's hotels, cafés, casinos, stores, bets, and gaming platforms.
The American Cancer Society and other local organizations will get the funding through the Hard Rock Heals Foundation, the company's charitable arm. The Pinktober campaign raised more than $1 million last year, the biggest amount since the program's inception, for breast cancer awareness and research.
The American Cancer Society and other local organizations will get the funding through the Hard Rock Heals Foundation, the company's charitable arm. The Pinktober campaign raised more than $1 million last year, the biggest amount since the program's inception, for breast cancer awareness and research.