Hard Rock Sportsbook Rebranded to Hard Rock Bet to Offer All-In-One Product

The worldwide famous casino’s wagering vertical Hard Rock Sportsbook has rebranded into Hard Rock Bet. The announced migration will integrate Hard Rock Digital’s sports betting and iGaming business into a single online gambling facility. As reported, the integration is in line with the company’s plans to offer new types of wagers.

As reported by LSR, the integration of Hard Rock’s sportsbook and iGaming arms into one app will be effective in Arizona, Indiana, Ohio, Tennessee, and Virginia. But the new all-in-one product will make its debut in the US state of New Jersey later in the summer of 2023. A company spokesperson reportedly said in a statement: With the upcoming launch of our proprietary online casino in New Jersey, we wanted a new name for our integrated platform and are eager to introduce our players to the Hard Rock Bet brand and experience.”

The iconic brand experience might also be launched in Florida at the same time, since LSR Report that the recent decision of the second-highest court in this state removed the obstacle for the operator to include the Sunshine State in the early stage of building the Hard Rock Bet portfolio
 
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