In UK sports, betting partnerships are becoming more and more common, especially in football. A lot of attention has been paid to the English system, but deals are also being made in Scotland; Hibernian FC is the most recent example.
With SBK, the sports betting platform of Smarkets, a sports betting exchange operator, the Edinburgh club has inked a two-year contract. The Hibs men's first team uniforms will have the SBK logo on the sleeves, and Easter Road stadium will also have branding.
With SBK, the sports betting platform of Smarkets, a sports betting exchange operator, the Edinburgh club has inked a two-year contract. The Hibs men's first team uniforms will have the SBK logo on the sleeves, and Easter Road stadium will also have branding.