One of the main reasons the UFC was able to grow so quickly from a banned-from-television ignominy to a global phenomenon is the universal nature of the competition.
Dana White has used the example many times.
No matter where someone is in the world, if a fight breaks out on a street corner, everyone is turning their attention in that direction and everyone understands the rules of engagement for the most part.
But now we are starting to see the downside of such relatability.
Far too many people watch three fights on television and believe they can step into the Octagon.
Which brings us to two petulant billionaires who seem a little too serious about this ridiculous nonsense of stepping into the cage to challenge one another.
It started with Elon Musk making a comment on Twitter in which he posted he was “up for a cage fight” with his longtime tech rival, Mark Zuckerberg.
The Meta chief used one of his own platforms, Instagram, to respond. He borrowed from a famous moment in UFC history by simply responding, “Send Me Location,” a phrase popularized by former lightweight champion Khabib Nurmagomedov for his willingness to fight Conor McGregor at any time in any place.
Dana White has used the example many times.
No matter where someone is in the world, if a fight breaks out on a street corner, everyone is turning their attention in that direction and everyone understands the rules of engagement for the most part.
But now we are starting to see the downside of such relatability.
Far too many people watch three fights on television and believe they can step into the Octagon.
Which brings us to two petulant billionaires who seem a little too serious about this ridiculous nonsense of stepping into the cage to challenge one another.
It started with Elon Musk making a comment on Twitter in which he posted he was “up for a cage fight” with his longtime tech rival, Mark Zuckerberg.
The Meta chief used one of his own platforms, Instagram, to respond. He borrowed from a famous moment in UFC history by simply responding, “Send Me Location,” a phrase popularized by former lightweight champion Khabib Nurmagomedov for his willingness to fight Conor McGregor at any time in any place.
