Casinos can build strong relationships with their affiliates by fostering transparent communication, providing comprehensive support, and establishing mutually beneficial partnerships. Regularly sharing updates on promotions, new games, and changes in terms and conditions can keep affiliates informed and engaged. Offering personalized assistance and resources—such as marketing materials, performance analytics, and training—enhances the affiliates' ability to promote the casino effectively. Additionally, implementing attractive commission structures and timely payments can incentivize affiliates to prioritize their brand.